BMEC offers qualifications at Diplomas, Higher Diploma, Graduate and Postgraduate Diploma in this subject discipline.
The Marketing Management programme aims to:
- Support the systematic development of knowledge and skills in business
- Facilitate an awareness of current issues for effective marketing management
- Increase employment opportunities
- Prepare students for a career in marketing and marketing management
- Support the ability to operate effectively in a variety of team and leadership roles
The programme structure is shown below:
| Code | Unit title | Level | Credit value | Assessment method |
| Diploma in Marketing Management | ||||
| BM05 | Introduction to Business Management | 4 | 20 | Assignment |
| MK02 | Principles of Marketing | 4 | 20 | Assignment |
| EC07 | Statistical Techniques | 4 | 20 | Assignment |
| BM03 | International Business Communications | 4 | 20 | Assignment |
| MK14 | Advertising & Media Campaigns | 4 | 20 | Assignment |
| MK17 | Introduction to Public Relations | 4 | 20 | Assignment |
| Higher Diploma in Marketing Management | ||||
| MK18 | Buyer Behaviour | 5 | 20 | Assignment |
| EC21 | Quantitative Methods in Business | 5 | 20 | Assignment |
| BM23 | Managing Customer Service | 5 | 20 | Assignment |
| MK05 | Marketing Planning & Decision Making | 5 | 20 | Assignment |
| IT12 | Marketing Management Systems | 5 | 20 | Assignment |
| BM25 | Management Theories in Context | 5 | 20 | Assignment |
| Graduate Diploma in Marketing Management | ||||
| MK31 | Strategic Marketing Management | 6 | 20 | Assignment |
| MK37 | International Marketing Environment | 6 | 20 | Assignment |
| MK28 | Market Research & Analysis | 6 | 20 | Assignment |
| MK35 | Marketing Research Project | 6 | 60 | Business Report |
| Postgraduate Diploma in Business Management | ||||
| BM42 | Strategic Issues in Organisational Change | 7 | 20 | Assignment |
| BM51 | Marketing Strategy & Implementation | 7 | 20 | Assignment |
| BM53 | Theory of Marketing Communications | 7 | 20 | Assignment |
| BM50 | International Strategic Marketing | 7 | 20 | Assignment |
| BM46 | Marketing Research in Practice | 7 | 20 | Assignment |
| BM51 | Marketing Issues and Developments | 7 | 20 | Assignment |
For further details please complete the contact form below or email us at bmecquals@gmail.com